Most companies who are actively engaging with their end users by email have come across this issue at some point. So have we. Even though all of our email communications sent on behalf of our publishing partners are compliant with various national anti-spam legislations, we have recently encountered an issue with some of our email servers being blacklisted in spam filters. These filters work on an automatic basis. As a result, we are now implementing across the board a strong No Spamming Policy. One of the main objectives is of course to ensure that recipients of email alerts, welcome emails and/or notification emails be happy readers who have requested the email communication rather than angry ones.
How does this affect your site?
Increased visibility of the Subscribe button: We want to make sure that your readers subscribe to the email service. Please work with your Account Manager to ensure that whenever your reader visits your SmartEdition site, the option to Subscribe to email alerts is visible and inviting.
Mandatory and visible Unsubscribe button: We are now making the option to Unsubscribe mandatory at the footer of every email sent by our email servers. It allows the reader to unsubscribe from the email alert service if they are no longer interested. This will prevent the reader to be frustrated and report our services as spam.
What other steps are we taking?
- We will continue to investigate spam complaints as soon as received
- Unsubscribe requests will be handled by the system automatically
- We have implemented new measures to ensure that our servers are set up for detailed logging and can accurately track any reports
- We will continue to monitor the blacklists religiously and immediately communicate with them if any of our IPs are identified
If you have any questions about this new policy or wish to discuss it further with one of us, please don’t hesitate to contact us at firstname.lastname@example.org.
Thank you for your understanding and cooperation!